My Friend Hisham posted a video of The Fun Theory (sponsored by Volkswagen ), and call me extra sensitive, whinny or plain girly, but I teared up looking at what some brains a lot of creativity and experience can accomplish. Maybe it was the music, the great ideas behind it, or maybe I’m PMS [...]
We have all learned the old saying of “Make Buying Easy”; yet, that is something that most sales people and companies overlook.
As my first review for this blog, I want to mention a local small company from Woburn, MA; Printex. They have been providing my department with every single need for the last year or [...]
Most of us have a dream of what would we do if we wouldn’t be working for “THE MAN”, but few of us actually take the bull by the horns and peruse that proverbial bull; Today I want to talk about someone who did.
Cavata Clothing Co. was born out of a dream of a really [...]
This is the basic idea of most things in life, and we all learned this either early in school or early in our careers; whatever you are selling, you should make it easy to buy.
This weekend I had the misfortune of breaking the rear glass of my Mustang Convertible (yes, I’m bragging), and spent some [...]
I recently watched a video titled “To succeed in any job you need to create work” and I couldn’t agree more, especially for those just starting their career.
My first job out of college was at a software company where I was a Marketing Associate. I started in this position literally one day after graduating college, [...]
Back in the day when I was fresh out of Grad School, I landed a Job as a Marketing Manager for a company that had NO Marketing Department, and working directly under a President that had no knowledge in the subject. He wanted me to do some “Marketing” but had no idea of what the goals [...]
I’m a marketing guy, so I take seriously that proverbial fight between sales and marketing. With all due respect to the sales minions that I enjoy working with, I want to show you all what a typical sales process looks like from the client side.
Every once in a while (if not every week) you [...]
